Sebastian Munis: Art Director, Copywriter, Graphic Designer Garabet Warden: Art Director, Copywriter, Video Editor
Short Summary_
Problem: To use creative copy to bring the Dirt is Good message to a new audience of young adults who deserve to dream and dare. Insight: In the UK, 37% of first-year university students had symptoms of depression and anxiety. Could mess be a direct link to stress? Action: Focusing on the struggles on today's students and young adults traversing through the mental health struggles of adulthood, telling a story of how dirt is a part of life and building character. With Persil by their side, they can have the power to dream and dare.
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