Problem: Break books into the mainstream cultural conversation and play with their content in formats not traditionally associated with books to encourage occasional book buyers to engage with them on a deeper level.
Insight: ‘9 million working adults in the UK, have low, basic literacy skills’ (OECD,2013)
Action: The penguin passion project, partnering with the national literacy trust & local warm banks in less developed and developed cities across the uk. Offering free classes and the opportunity to gain a certificate for anyone who may not.
For the full Insight report, please click the icon below.
